Search Engine Optimization is maximizing visibility in unpaid organic search engines. It deals with increasing traffic, improving ratings and ensuring that your content is easily located within the search engine.
Search Engine Optimization is maximizing visibility in unpaid organic search engines. It deals with increasing traffic, improving ratings and ensuring that your content is easily located within the search engine. In order to fully understand the use of SEO you need to have full grasp of how a search engine works, how the search engine decides which content to show, what role keywords play and what the user is looking for when using said keywords. This article will strive to establish more insight on how SEO works and why you should consider implementing it in your marketing strategy. For any questions you have that don’t get answered please reach out to Perfection Marketing https://www.perfectionmarketing.com
How a Search Engine Works
Search Engine optimization basically combs through all the content on the internet and chooses the most relevant and up to date information to the search to show on the results page. It uses three processes to achieve the desired results namely:
Crawling – This is where the search engine uses crawlers to search all information contained in the internet, sorts it through an algorithm and display this information as results. These crawlers visit websites, pages, follow links and make a lists of all the data contained in them (storing them in databases). When you conduct a search, these crawlers go through their lists and display all pages, websites and links containing any words related to your search.
Indexing – Once crawling is done the results are stored in the search engine data centers. These are massive collections of servers that store copies of all the information being gathered by the web crawlers. This is the information that is organised and used to provide search results whenever you engage the search engine.
Algorithm – This is a complex equation that calculates how relevant the information contained in a website, page or link is in relation to what is being searched on based on keywords among others. This is what determines in what order results appear in.
How can you benefit from SEO
Search Engine Optimization is very beneficial for a business looking to attract more people. This is because everyone uses the internet and the search engine is often used as the default tool used when searching for people, products or services.
These benefits, in brief, include:
• It enables your business to be found faster when searched for on the internet.
• It directs more traffic to your page or website that can convert to paying customer.
• It expands your market as you are visible worldwide.
• It improves how people view your benefits… i.e. increases credibility.
• It spreads awareness of your business and improves user experience on your websites guaranteeing you higher conversion rates coupled with brand loyalty.
How a Search Engine Achieves This
These benefits can only be reaped if you attain that top ranking in the first place. This boils down to how well your website or pages are designed as this is where crawlers as well as web users will be getting information from. For a start, ensure that:
Get quality website – Your website should be designed in such a way that it is easy to use, has relevant quality information, links to other websites or articles that your audience may be interested in, have a comment section that engages your visitor and also post testimonials and videos whenever possible. This dictates how many clicks you get as well as the amount of time people stay on your website.
Relevant content – Ensure that whatever information contained in your website is to the point and relevant to your audience. Update content regularly and feature guest writers regularly to offer more content variety and insight.
Speed – Ensure your website opens in the shortest time possible and is easy to browse through.
Links – Link only to sites that improve relevancy of the information contained within your own site and pages. Avoid dead links, and, also, avoid overloading links as this reduces your website’s load speed.
Contact – Have a contact section with all available information. This builds trust and improves a user’s online experience boosting your ranking.
Coupled with good use of meta titles and key words among others, all these factors act to improve your ranking on the search engine to your benefit. Search Engine Optimization plays a major role for any business seeking improved visibility on the internet. When fully utilized it has the ability to steer you to a whole new level of engagement.